Menu Close

EXHIBITING AT WAITEX 2021

EXPAND YOUR BRAND IN GHANA AND GROW YOUR BUSINESS

Take your brand to new heights with this powerful NEW opportunity for increased sales, valuable sales leads and increased brand awareness. Exhibiting gives you unparalleled access to influential decision-makers in a buying frame of mind. It’s expected that 80% of all attendees to WAITEX will be responsible for influencing or approving purchasing decisions. It’s your big opportunity to get your future off to a great start.

Your future growth in Ghana starts at WAITEX 2021. Skilfully harnessing the synergy and strengths of interrelated industries, WAITEX brings together mining, industrial, automation, packaging, and occupational health & safety under one roof for the benefit of all stakeholders, including YOU!

WHY GHANA

Ghana is Africa’s second-largest producer of Gold and also produces diamonds, manganese ore and bauxite. Other thriving industry sectors include oil, manufacturing, automobile, chemical, agriculture and hospitality. A positive economic outlook is driving an increased level of business optimism.

  • Economy projected to grow by 7.3% in 2019 and 5.4% in 2021
  • Industry growth projected at 9.8% in 2019 and 5.9% in 2021
  • Ghana is actively building industrial capacity
  • Recent trends reflect more machinery in the country’s import basket
  • Source: African Economic Outlook 2018. African Development Bank.

CHOOSE THE BEST MARKETING ROI AND WE’RE NOT THE ONLY ONES SAYING IT

Business might be tough right now. But it’s not time to cut your marketing efforts. Putting your marketing spend into the right marketing channel to maximise your ROI is the best decision you can make. B2B exhibitions are the face-to-face marketing channel of choice for brand marketers and are highly valued in achieving marketing and sales objectives.

“Exhibitions are important for marketers to satisfy critical goals in identifying new customers, reaching sales leads, and building product and company awareness.”

More than 80 percent of executives ranking the top four high priority marketing objectives give exhibitions high value scores. Objectives such as building or expanding brand awareness, brand awareness reinforcement, target business sector promotions and new product launches. When it comes to sales goals, exhibitions again deliver where it counts. For the six top-ranked high-priority sales objectives, two-thirds or more of those striving to achieve each objective rate exhibitions highly valuable in helping their organisations achieve their goals.

Source: Centre For Exhibition Industry Research (CEIR): 2018 Marketing Spend Decision Report & 2016 Changing Environment of Exhibitions Study: Highlighting the Power of the Exhibition Marketing Channel

TOP SIX REASONS TO EXHIBIT

CONNECT with quality visitors & decision makers

POSITION your company as a market leader in Ghana

BUILD brand awareness and credibility

GENERATE on-site sales and hundreds of of quality leads

LAUNCH new products, technologies and services

FIND a distributor

“B2B marketers say that events are the most effective channel for generating qualified leads.”

2018 Demand Generation Benchmark Survey Report (Demand Gen Report)

WHO YOU WILL MEET AT WAITEX 2021

VISITOR PROFILE

  • Owner/ MD/CEO
  • Procurement Manager
  • Buyers and Specifiers
  • General Manager
  • Production Manager
  • Mine Manager
  • Engineers
  • Technicians
  • SHEQ/Safety Manager
  • Foremen
  • Assemblers & Fabricators
  • Machine Operators
  • Industrial Software Programmers
  • System Designers, IT and Data Science Specialists
  • Supply Chain Co-ordinators
  • Farmers
  • Food and Packaging Technologists
  • Quality Controllers
  • Hospitality Management
  • Marketing & Brand Managers
  • Wholesalers & Retailers

FROM ACROSS A MULTITUDE OF
INDUSTRIES INCLUDING:

  • Mining
  • Industrial, Engineering & General Manufacturing
  • Chemical Manufacturing
  • Electronics
  • Electronics
  • Oil & Gas
  • Automation
  • Packaging, Converting & Labelling
  • Plastics
  • Food & Beverage Processing
  • Agriculture/Farming
  • Retail & Wholesale
  • Occupational Safety, Health & Environment
  • Materials Handling
  • And Many More

SERVICES FOR SUCCESS:

You can be sure that a trip to Waitex 2021 pays off for exhibitors as well as visitors. We offer an extensive list of services to assist exhibitors making sure they have the best show:

  • Access to our PR outreach
  • Inclusion on Waitex social media channels
  • Exposure on the visitor e-zone campaign
  • A web presence of www.waitex.com.gh
  • A targeted Premier Visitor campaign
  • Profiling in the official Waitex Visitor Guide
  • And so much more…

GET THE LATEST INFORMATION, DEALS AND EXHIBITOR INSIGHT BY SIGNING UP

We will not pass your details onto other companies.

Location

The Dome, Trade Fair Grounds
Kpeshie, Accra, Ghana

Show Times

9AM-5PM Tuesday & Wednesday
9AM – 4PM Thursday

Contacts

Leigh Miller: +27 01000 33060
Email: leighm@specialised.com

SHARE THIS PAGE

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on email
Email

OUR PARTNERS