EXHIBITING AT WAITEX 2021
EXPAND YOUR BRAND IN GHANA AND GROW YOUR BUSINESS
Take your brand to new heights with this powerful NEW opportunity for increased sales, valuable sales leads and increased brand awareness. Exhibiting gives you unparalleled access to influential decision-makers in a buying frame of mind. It’s expected that 80% of all attendees to WAITEX will be responsible for influencing or approving purchasing decisions. It’s your big opportunity to get your future off to a great start.
Your future growth in Ghana starts at WAITEX 2021. Skilfully harnessing the synergy and strengths of interrelated industries, WAITEX brings together mining, industrial, automation, packaging, and occupational health & safety under one roof for the benefit of all stakeholders, including YOU!
Ghana is Africa’s second-largest producer of Gold and also produces diamonds, manganese ore and bauxite. Other thriving industry sectors include oil, manufacturing, automobile, chemical, agriculture and hospitality. A positive economic outlook is driving an increased level of business optimism.
- Economy projected to grow by 7.3% in 2019 and 5.4% in 2021
- Industry growth projected at 9.8% in 2019 and 5.9% in 2021
- Ghana is actively building industrial capacity
- Recent trends reflect more machinery in the country’s import basket
- Source: African Economic Outlook 2018. African Development Bank.
CHOOSE THE BEST MARKETING ROI AND WE’RE NOT THE ONLY ONES SAYING IT
Business might be tough right now. But it’s not time to cut your marketing efforts. Putting your marketing spend into the right marketing channel to maximise your ROI is the best decision you can make. B2B exhibitions are the face-to-face marketing channel of choice for brand marketers and are highly valued in achieving marketing and sales objectives.
“Exhibitions are important for marketers to satisfy critical goals in identifying new customers, reaching sales leads, and building product and company awareness.”
More than 80 percent of executives ranking the top four high priority marketing objectives give exhibitions high value scores. Objectives such as building or expanding brand awareness, brand awareness reinforcement, target business sector promotions and new product launches. When it comes to sales goals, exhibitions again deliver where it counts. For the six top-ranked high-priority sales objectives, two-thirds or more of those striving to achieve each objective rate exhibitions highly valuable in helping their organisations achieve their goals.
Source: Centre For Exhibition Industry Research (CEIR): 2018 Marketing Spend Decision Report & 2016 Changing Environment of Exhibitions Study: Highlighting the Power of the Exhibition Marketing Channel
TOP SIX REASONS TO EXHIBIT
“B2B marketers say that events are the most effective channel for generating qualified leads.”
2018 Demand Generation Benchmark Survey Report (Demand Gen Report)
WHO YOU WILL MEET AT WAITEX 2021
- Owner/ MD/CEO
- Procurement Manager
- Buyers and Specifiers
- General Manager
- Production Manager
- Mine Manager
- SHEQ/Safety Manager
- Assemblers & Fabricators
- Machine Operators
- Industrial Software Programmers
- System Designers, IT and Data Science Specialists
- Supply Chain Co-ordinators
- Food and Packaging Technologists
- Quality Controllers
- Hospitality Management
- Marketing & Brand Managers
- Wholesalers & Retailers
FROM ACROSS A MULTITUDE OF
- Industrial, Engineering & General Manufacturing
- Chemical Manufacturing
- Oil & Gas
- Packaging, Converting & Labelling
- Food & Beverage Processing
- Retail & Wholesale
- Occupational Safety, Health & Environment
- Materials Handling
- And Many More
SERVICES FOR SUCCESS:
You can be sure that a trip to Waitex 2021 pays off for exhibitors as well as visitors. We offer an extensive list of services to assist exhibitors making sure they have the best show:
- Access to our PR outreach
- Inclusion on Waitex social media channels
- Exposure on the visitor e-zone campaign
- A web presence of www.waitex.com.gh
- A targeted Premier Visitor campaign
- Profiling in the official Waitex Visitor Guide
- And so much more…
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